Pura is a celebration of our journey further into luxurious natural fabrics with a highlight on plant based materials. The collection is an exploration of how a woman wants to feel on her wedding day.

There is freedom in the beauty of fabric – a nod to our brand identity of creating figure forming shapes and hints of structure to highlight the silhouette.

It’s all about feeling happy and the best version of yourself. Enjoyment in the knowing sustainability is at the heart of your choice to wear a Pura collection dress.

Now Available to try in our London Showroom

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Indigo + Leni coat


Skye + Skye top

Skye + Starling top

Remy + Remy cape





The Collections

silk wedding dress with high neck
Lace wedding veil

Emotion Veil Collection

The collection contains eight new veil designs, made in silk and recycled fabric tulles. Veils with French lace scallop trims, pleated tulle, applique and plain silk veils. Two new French lace capes in modern design with traditional elements. 
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