We had so much fun creating our new window display to showcase the launch of our new collection Amaryllis and wanted to take you behind the scenes to see how it all came together!

Amaryllis was shot on the Norfolk Coastline with vast beaches, sand dunes and natural elements. It was important for us to bring all of these details into our London showroom to transport our brides to that idyllic setting.

Dried flowers were a key feature in our collection shoot so our team created some beautiful dried flower arrangements tied with silk offcuts from our studio. We love the soft, delicate colours and textures.

The base of our display was created using sand and stones to tie in the Norfolk Coast and the vision behind our shoot.

We choose two very different designs from our Amaryllis Collection to highlight the key features within the collection. ‘Ottilie’ is an off shoulder designs made from hammered silk, the first time we have used this fabric in our collections – it has a gorgeous sheen and textured finish.

On the other side we have ‘Aura’, a long sleeve, romantic design with flowing silk skirt and applique lace detailing. This would be an ideal dress for a rustic beach wedding!

We hope you loved seeing a little behind the scenes of how we put together our window display. If you find yourself in Islington pop by to have a little look!

Amaryllis will be in store from 11.08.22 – pre-book your appointment now! 



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