Exclusive Reader Event: Launching ‘Pura’ at Allbright with The Wedding Edition

Last week we had the absolute pleasure of holding our first exclusive Readers Event with The Wedding Edition at Allbright, Mayfair to celebrate the launch of our new collection ‘PURA’. It was a fabulous evening spent in wonderful company, we met with so many lovely brides-to-be who are just starting their dress search. It was the perfect place to meet our team, view our new collection and understand more about our services and sustainability.

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Our models Ella and Izzy stole the show wearing our brand new designs, featuring lots of dramatic pieces such as flowing capes, powerful sleeves and statement skirts! ‘PURA’ offers lots of diverse, transitional pieces allowing our brides to create their own personal, bridal look. With sustainability and natural materials at the heart of this collection, we have explored new and innovative fabrics and unique ways to utilise offcuts as couture detailing on our designs. We will be sharing more about this collection very soon but for now here are some preview images of our exciting new collection…

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On the evening, TWE’s Fashion Editor, Alessandra Frame interviewed Andrea to talk all about ‘PURA’, our sustainability ethos and how we bring our brides dresses to life in our London studio. Brides-to-be met with Andrea, Siobhan and Maryann (Our stylists) to browse our collections, understand more about how an appointment works and generally put their mind at ease. It’s always so special to see our brides in a relaxed environment to start the conversation around styles and ideas for their wedding day!

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On hand to demonstrate how our designs are made in London were our talented fitting team. Rebecca, Sophie, Beata & Steph. Everyone loved seeing how our designs come to life from sketch, to toile to final fitting stages.

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The sun came out for us to create the most stunning golden hour, brides-to-be enjoyed relaxing on the rooftop terrace listening to music by Lilah Parsons and My Muso, drinking delicious cocktails by Lillet Spritzes and indulging in some delightful vegan canap├ęs by Allbright.

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We were thrilled to have Bobbi Brown there for our brides to explore their latest products alongside mini hair tutorials by Neville Hair and Beauty. OPI were showcasing their Nature Strong, vegan nail polishes and offering manicures throughout the night.

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We had such an incredible evening and would like thank everyone involved in creating such a special event. For any brides who visited the event and would like to book an appointment please e-mail [email protected] and our team would love to book you in!

All Photography by James Mason


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