Pura is a celebration of our journey further into luxurious natural fabrics with a highlight on plant based materials. The collection is an exploration of how a woman wants to feel on her wedding day.

There is freedom in the beauty of fabric – a nod to our brand identity of creating figure forming shapes and hints of structure to highlight the silhouette.

It’s all about feeling happy and the best version of yourself. Enjoyment in the knowing sustainability is at the heart of your choice to wear a Pura collection dress.